Derived from the heritage of the Volkswagen Bus and the journeys undertaken by digital nomads, Volkswagen GO presents a future concept of a road trip in a world where autonomous cars are the norm. 

Presented as a 2-act performance, Volkswagen GO acts as an artificial intelligence unit that chooses the rider's unexpected journey through Europe. The finale was played out live as an interactive experience and theatrical production with composed set design, props, lighting and sound for our Volkswagen clients to participate in.

You can watch our promotional video below.

This project was in collaboration with Helga Aradottir, Junlan Zhang, Kara Andarini, and Rachel Foley, CSM.

Volkswagen

GO

~ Performance design ~

2018

© 2021 by Jack Newbury